Not everyone is crazy about social media, you may find TikTok videos and Insta filters a bit cringe, but in an industry where appearance matters, not making the most of your online presence could be a big mistake.
Amongst all the funny cat videos, posing gym selfies and political rants, social media has the potential to supercharge your business and is up there as one of the most powerful forms of digital marketing you can access. If you ignore social media, you're making it harder to grow your business and profile.
At Chaps & Co we make the most of all our channels, showing off our latest cuts, trims, and styles. If you're not convinced about the power of social media for barbers, read on.
Meet your market
4.8 billion people around the world are considered active social media users and with the range of different networks and channels, you can be sure that no matter who your market is, they're online and active somewhere.
Honing your social media presence and taking steps to create a consistent and appealing brand image can only help to push your business forward and it's a chance to show off your work and pride in what you do. Pushing yourself on your socials may not come naturally, but once you get into a rhythm, you'll reap the rewards.
Building your brand identity
Personality is key to social media and your online presence should be representative of you and what you can do with a pair of scissors and a razor. However, a consistent style and theme will also help you stand out and when you pop up on the grid or in someone's stories they'll immediately recognise and feel familiar with you and your content.
Direct line to your customers
Using social media to interact and engage with your customers makes you seem more real. In an age where influencers dominate a lot of the conversation, and they can be really entertaining and fun, it's great to share real content and real graft. If you're proud of a cut and your customer's happy to be featured, put them up on your Insta or TikTok. Genuine snapshots of your day and your work will attract more attention than general comments or hard promotional content.
Connect with our team on your favourite socials, find us on Facebook, YouTube, TikTok and Insta. We look forward to seeing you soon, and remember to always #KeepItHandsome
